{"product_id":"its-my-thing-youre-a-customer-vinyl-7","title":"It's My Thing \/ You're A Customer  – Vinyl 7\"","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e \u003cem\u003e\u003cstrong\u003eA: It’s My Thing (LP Version) \/ B: You’re a Customer (LP Version)\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEPMD’s initial success in 1987 seemed to take a lot of people by surprise. Without build-up or fanfare, they launched this \u003cstrong\u003estunning debut\u003c\/strong\u003e 12” and, so ill-prepared were people for it, that the label was still misspelling their name.\u003c\/p\u003e\n\u003cp\u003eThose early 12” copies of ‘It’s My Thing’ – and the hard to find UK 7” that followed shortly after – have them billed as EPEE MD. Before they were signed, they were going by EEPMD, but they decided to drop an E due to the success of the west coast’s Eazy E. The one person not surprised by their success, however, was hip-hop pioneer and producer \u003cstrong\u003eKurtis Mantronik\u003c\/strong\u003e, who actually signed them to Fresh Records.\u003c\/p\u003e\n\u003cp\u003eIt’s fitting that he’s the man that saw their promise, as he himself was one to go against the grain. His electro-influenced productions for Mantronix and \u003cstrong\u003eJust Ice\u003c\/strong\u003e were ahead of their time, and perhaps in EPMD he saw kindred spirits. Because, at the time this dropped, hip-hop was going up tempo, taking its cue from James Brown samples and picking up the pace.\u003c\/p\u003e\n\u003cp\u003eOn both ‘It’s My Thing’ – underpinned by the languorous ‘Seven Minutes of Funk’ by The \u003cstrong\u003eWhole Darn Family\u003c\/strong\u003e – and ‘You’re a Customer’, with its combination of \u003cstrong\u003eZZ Top\u003c\/strong\u003e and \u003cstrong\u003eSteve Miller Band\u003c\/strong\u003e – \u003cstrong\u003eErick Sermon\u003c\/strong\u003e and \u003cstrong\u003eParrish Smith\u003c\/strong\u003e slow things right down. It gives their vocals time to breathe and allows us to enjoy the interplay of their metaphor and simile-heavy lyrics. As calling cards go, they don’t come any better than this.\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ULHi3GeLiC4\" height=\"315\" width=\"100%\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e \u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Kr-IAfiTOlI\" height=\"315\" width=\"100%\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e","brand":"EPMD","offers":[{"title":"VINYL 7\"","offer_id":58738455282048,"sku":"MRB7196","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1384\/1792\/files\/MRB7196EPMDIt_sMyThing-Shopify-Square.jpg?v=1787214268","url":"https:\/\/vinylvers.com\/products\/its-my-thing-youre-a-customer-vinyl-7","provider":"My Store","version":"1.0","type":"link"}